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Fashion Challenges

Topman: A note on Rudeness

A letter from Jennie Mc Ginn to the topman at Topman. It follows an experience at the weekend in which two items were purchased after advice from the Sunday Times Style magazine to ‘check out the XS t-shirts in Topman’.

Dear Mr Topman,

Just a few questions for you, if you don’t mind.

Do you have a particular strategy for your staff?
Is it company policy to deliver service with a snarl?
Do your sales increase with lack of eye contact?
Does mumbling at customers help you reach your targets?
Is the aggressively indifferent slouch working as part of your long-term strategy?

Ahmmmmm…I’m going to guess NO

Perhaps it’s because I’m female?
Were the staff horrified because I was buying sales items?
Is it because I didn’t have an undercut/ tattoo/ nose piercing/ top shirt button closed?

Whatever the FOCK, sort it out.

Rudeness is SO unbecoming.

Yeah?

  • http://www.stitchesfabricandsoul.com Stephen

    Yeah, I’d really have to agree with lots of this post. I worry that they’re beginning to hire staff based on their ‘aesthetic’ qualities, and not based on experience, a nice personality, or social skills. I mean, Topman isn’t groundbreaking in the slightest. It’s just a bit of a shame considering they do do ‘catwalk-to-highstreet’ translation pretty good for menswear.

    Another reason more and more shopping is done online, I guess. To avoid inept sales staff.

    Lovely blog, only just found it.

    -Stephen http://www.stitchesfabricandsoul.com

  • http://www.stitchesfabricandsoul.com Stephen

    Yeah, I’d really have to agree with lots of this post. I worry that they’re beginning to hire staff based on their ‘aesthetic’ qualities, and not based on experience, a nice personality, or social skills. I mean, Topman isn’t groundbreaking in the slightest. It’s just a bit of a shame considering they do do ‘catwalk-to-highstreet’ translation pretty good for menswear.

    Another reason more and more shopping is done online, I guess. To avoid inept sales staff.

    Lovely blog, only just found it.

    -Stephen http://www.stitchesfabricandsoul.com

  • jenniemc

    yup, totally with you on that one stephen, i pretty much do all of my shopping online now and i guess that’s why i was a bit gobsmacked at the blatant lack of customer service in a live shopping experience. tis a shame, but it’s also pretty bonkers that in a recession, there isn’t more emphasis on personable sales etiquette. with the holy grail of aloof sales tactics – American Apparel – up the proverbial creek of business shit, you think fashion retailers would be falling all over themselves to welcome shoppers. hmmmm.

  • jenniemc

    yup, totally with you on that one stephen, i pretty much do all of my shopping online now and i guess that’s why i was a bit gobsmacked at the blatant lack of customer service in a live shopping experience. tis a shame, but it’s also pretty bonkers that in a recession, there isn’t more emphasis on personable sales etiquette. with the holy grail of aloof sales tactics – American Apparel – up the proverbial creek of business shit, you think fashion retailers would be falling all over themselves to welcome shoppers. hmmmm.

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