So Topman are getting in on all the fashion-filming and video blogging that have taken the fashion industry by storm. Topman have collaborated with director Laurence Ellis to create a narrative around three young chaps called Louis, Henry and Sid. We watch their hazy, lazy lives unfold across a backdrop of denim styling from the new Topman collection. It looks pretty slick…in a Gus Van Sant meets Richard Linklater meets Skins kinda way. You’re not going to develop a relationship with any of the characters, but it is definitely a more innovative way to showcase a collection.
