Now I probably like my interlocking-Cs as much as the next fashion victim but this ‘forehead branding’ is taking things to a whole new (and wholly insane) level.
Some dude called Ryan McSorley who is graduating from Central Saint Martins has come up with a headband that can imprint the Chanel logo on your face. Apparently he’s predicting that if extreme branding ever becomes a reality, people wont need to ask what moisturiser you’re using, the answer will be plain to see.
I can see that this could seriously take off somewhere like Tokyo. But can you imagine trying to work this in Dublin? Your male friends would give you the slagging of your life, barmen would rip the total piss, less brand conscious girlfriends would roll their eyes, the homeless fella at the atm would have a heart attack, yer mam would tell you it was “far from Chanel you were rared” and I would give you a slap upside the head for being a total sack.
The celebrity most likely to take Ryan up on this madness would be Fergie from the Black Eyed Peas. And what does that tell you?
