WWIWT go Off the Rails

Last week, WWIWT were invited by RTE Off the Rails to contribute to a special feature about blogging. Off the Rails is Ireland’s most significant TV programme about fashion – so how to approach the big league of fashion coverage? Late night brainstorming, copious Diet Coke and chocolate consumption, practice of TV faces (anyone remember PRUNE from America’s Next Top Model?) and lots of GIVE ME BACK MY TIGHTS.

We discussed blogging; how did it start, where is it going, who to look out for and how it impacts on the fashion industry. Followed by a Black Swan themed-shoot later in the afternoon.

Sarah did a little behind-the-scenes teaser – shoots, video and content all following this week.

Stay tuned kids.