Prowlster: A New Beginning
WHAT WILL I WEAR TODAY IS TEMPORARILY ON HOLD.
The team at What Will I Wear Today are running a pop-up magazine and shopping experience called Prowlster for the next few weeks.
What Will I Wear Today will be temporarily on hold, but come follow us on Prowlster, where we’ll have all types of brilliant content for you.
Prowlster is a new fashion magazine that you can shop! Prowlster lets you browse through content – funny, interesting, inspiring content – and lets you shop products that take your fancy directly off the page.
Prowlster is in beta phase, which means we’re just testing how things work for the next couple of weeks. We’ve assembled a team of awesome writers, stylists, photographers and models from all over the country to provide cutting-edge content for you to peruse.
The focus of the magazine for the next few weeks is Irish fashion, design and creativity. We’re profiling and platforming all sorts of fantastic Irish creatives; if we have all the talent, why not show it off? There will be Interviews, Walk in Wardrobes, Diaries, Style Guides, Trend Reports, Fashionable Events, Reviews and Previews…on everyone from designers, musicians and illustrators to tattoo artists and skaters. This is a unisex magazine – boys and girls will be catered for. We’ll be doing lots of Christmas Gift Ideas, so make sure to check in here first for inspiration.
Prowlster is an evolution of What Will I Wear Today; a fashion blog set up by the Mc Ginn sisters and their friends. The sisters decided to take things to the next levels and Prowlster is tapping into the emerging space of social shopping. It’s part of the NDRC Launchpad Programme. This means, Prowlster is very much in it’s infancy…so subject to a few minor tweaks along the way…but Prowlster is thinking big and wants to take it’s show on the international road as quickly as possible.
We’re working really, really hard on this – but for the moment, it’s just a team of three (and two unbelievably brilliant interns, Louise Cunnane and Lisa Milmoe and a fantastic developer – Sarah-Jane Doogan) trying to make this a reality. To really make this work, we need you guys to get involved – get reading, get commenting, get sharing and get shopping!
We’d love to hear any feedback you have for us, so please email us at: