The Prowlster Story So Far

Posted by Jennie on Thursday, November 22, 2012 · Leave a Comment

So, a little update on how the Prowlster team are getting along.

Since coming up with the concept for Prowlster (roughly Sep 25th 2012 fyi) we have hit the ground running (still outta breath actually). We’ve been furiously building, researching, typing, brainstorming, strategising, pitching, work-shopping, and post-it-noting. And we’ve arrived here - a live, beta of Prowlster.

Prowlster is an Online Fashion Magazine with a Buy It Now Button.

Diary of a Model Niamh O Sullivan on Prowlster

The big picture is an international fashion magazine with an option to shop through all the content. We have to start small to test things, so this is very much Prowlster 1.0. We have loads of things we’re working on like -

- social log-ins
- improved navigation
- improved layout
- personal profiles
- recommendations

But, you know, these things take a little time and technical things tend to misbehave. But bear with us! We’re bleedin’ working round the clock on it!

Prowlster Intern Hard At Work

We are absolutely delighted to say we’re working with almost 15 retailers – mainly Irish and one major international retailer – Kanken Backpacks. We have jewellery designers MerleO’Grady, Chupi and Capulet and Montague, streetwear labels Project A, Granpda Woolf, Silver Factory and fashion designers Emma Manley, woolie experts Electronic Sheep, card-makers Doodle Moose and ladies fashion with Carousel and Lady Umbrella. We’re going to be adding more as we go, but make sure you check in with Prowlster first to get your Christmas presents and Christmas cards. Support start-ups and support Irish all in the one go. Just saying likes.

Prowlster Pitching

Since we’ve started we’ve managed to expand the core team of sisters to an even more female team if that’s possible. We’ve got Sara-Jane Doogan doing the web development, Louise Cunnane as Features Editor, Lisa Milmoe as Social Media Consultant and Aoife MaGuire as Project Manager and Lorna McGinn as all-round supremo interno. We’ve also been OVERWHELMED by the interest of the Irish masses in contributing to Prowlster. The goodwill is off the dial. We are honoured and humbled to have the likes of Donal Talbot doing photoshoots, Rory Nugent of Showbiz Geek, Lorna Weightman of Style Isle and Aideen Finnegan of 98fm contributing articles. We have insider diaries from photographer Conor Clinch, model Niamh O’Sullivan, features on Irish fashion illustrators, Irish fashion designers, street-style, creative nights - the contributors have managed to conjure up the most inspirational and interesting content Ireland has to offer. We gonna have the most awesome contributor party as soon as we can.

Emma Manley Irish Designer on Prowlster

The Prowlster team have been pitching their idea, refining business models, eating LOADS of chocolate, lining up cool content and cool projects (video street style anyone?) so stay in touch.

Follow us on www.theprowlster.com
@prowlster
#prowlstyle