What Will I Wear Today is an Irish fashion website that tackles fashion and lifestyle trends in a cheeky and light-hearted manner.
WWIWT is run by sisters Sarah, Grace and Jennie and has offered a fresh perspective on styling, commentary and fashion news for the past four years. The energetic pace and tone of the site has cemented WWIWT as one of Ireland’s most loved websites and international press has taken note. WWIWT won the European Best Blogger Competition with ONLY Jeans, been shortlisted for Look Magazine’s Best Irish and UK blogger and was runner-up in Faye Dinsmore’s Best Irish Fashion Blog competition. WWIWT has acted as a brand ambassador for Vero Moda, Diet Coke and ONLY Jeans and received press coverage in all of the major national publications including The Sunday Times Style Magazine, Tatler, Xpose, The Daily Mail, Star Magazine and Le Cool. The down-to-earth attitude and warm personalities of the girls has been called-on for radio interviews with Spin, Newstalk and FM 104 alongside TV interviews with Ireland’s flagship fashion programme Off the Rails and RTE’s Red Radar.
The tone of What Will I Wear Today is fast-paced, irreverent and fun. The articles are trend-driven, updated daily and include cutting-edge fashion news, personals-style post and video-blogging. This site is one to watch.
Jennie has worked across a range of industries including film, arts, journalism, event management, research and PR. Over the years, she’s written for publications such as Stellar Magazine, Le Cool Magazine, Film Ireland and Totally Dublin, as well as fashion and lifestyle publications in the UK. Jennie has regularly contributed to radio, delivered talks and training and interviewed various people across the lifestyle, arts and fashion sectors. Jennie’s main interests lie in how to look good while cycling, necklaces (how many necklaces are too many necklaces?) and shorts (there’s a pair for every occasion).
Sarah’s background is in Media and Broadcasting and she has extensive experience in radio, having worked for the BBC, KFM, iRadio, Flirt FM and Babylon Radio. Sarah has also worked in film and been involved in a number of short films and documentaries. Sarah’s particular focus on What Will I Wear Today is the video-blogging. She has created a number of fashion videos and virals for WWIWT, with many more to come. Sarah also contributes news and style posts – most notably styling herself for various music events across Europe…
Grace is just fresh out of a degree in Architecture where she cultivated a hefty interest in design. Grace has written a lot of content for WWIWT, but her main contribution has been developing the visual identity of the site since its inception. Her design skills, including graphics, film and photography; have been used to create different visual elements of the site, as well as a number of other small home-grown brands. In her ideal world her wardrobe would be kitted out in Philip Lim, and Alexander Wang…but until then she’ll settle with Zara, Mango and a generous splash of gold.