what will i wear today?

Ah, Irish models. Irish models and boobies. Irish models and boobies and Brendan Courtney. Could life get any better? And sure you may as well throw some bum into the mix. A denim-clad bum. That’s what it’s really all about. Denim Warfare. Are you sick of muffin tops and builders cracks and camel toes? When [...]

Holy snakeprint Batman, we’ve been shortlisted in the final 20 for the Look Show AW11 Blogging Competition. Chuffed don’t even come into it. Bamboozled, and overawed more like. Our submission was a little irreverent, a little quirky, a little cheeky…similar to ourselves really. But don’t be fooled by the rocks that we got. We’re mad [...]

  After a belter of a Spring/ Summer season, which had studded hotpants, feather head-dresses and tie-dye maxi’s match-fit, WWIWT look forward to the Autumn/ Winter racing-season. On the inside track we have a revival of 80′s power dressing, followed closely by a new wave of androgny. Breaking through are Doc Martens, made fashionable by [...]

So I guess some people may have cottoned on to the fact that I’m a little bit scruffy around the edges. Don’t get me wrong – I polish up good sometimes, (when the occassion arises), but generally – being constrained by a bike and having a healthy appreciation for tracksuits and hoodies (c’maaaan, I like [...]

WWIWT has a dirty little secret. We all share it, we all crave it, none of us can live without it. Despite all our diverging styles and looks, there is one thing guaranteed to have us in a collective flutter. J-E-W-E-L-L-E-R-Y. And by God, did Forever21 BRING IT. Myself, Aideen and Grace tooted on down [...]

Including myself, John Lewis flew over 17 bloggers from Ireland, Scandinavia, France, Germany and The Netherlands. We were put up in the most fabulous hotel off Oxford Street called The Sanderson. The kind of hotel that’s so cool, it hurts. Even Cheryl Cole deemed it deadly enough to have her 28th birthday birthday bash there, [...]

So when I got an email from John Lewis a few weeks ago asking if I wanted to come and spend two days in London discovering their Autumn Winter collection, I asked “Does Katie Price sleep on her back?” John Lewis is now serving the Irish market online for the first time. For those of [...]

Now I’m not going to complain about my job BUT I work weekends. And I’m too flat out this weekend to post about my trip to London, where I was hosted by the fantastic team at John Lewis. But I really want tell you about some very cool bits and pieces you can now buy [...]

Fashion can be a bit…obnoxious. A bit self-aggrandizing, a bit transparent, a lot superficial, very myopic and hella arrogant…the list of dubious merits is endless. And charity fashion events…well that’s a whole other level of vacuity altogether. Staid, sit-down luncheons with snippy conversation and polite one-up-manship. Charity and fashion…the definitive lady-wot-lunches affair. And then, every [...]

If I went to Cannes, who would I dress up as? Gwen Stefani of course. STEFANI 4LIFE. Ok, no, maybe not with that fervour, but she’s definitely heads above the (cavalcade of ) celebrities spotted at Cannes doing their thang*, and doing it a seriously slick way. Clashing, animal print bikinis with fun colours and [...]

FASHION WEEK MANIA…. I’m just about getting over the mayhem that was Australian Fashion Week. I loved every minute and the buzz was incredible. I saw 20 designers in total – I’m completely exhausted, plus it’s def time for some big hoodies and pj’s and flat shoes, my feet ache- running from show to show [...]

I am so EXCITED peeps, I have been chosen by Australian fashion website Style Bungalow to attend Fashion Week next week as their official fashion correspondent! Sorry let me re phrase ‘excited’, is a complete understatement – I am over the moon, I am giddy as a kid at Christmas, I’m literally counting down the [...]

I feel like I know everything there is to know about London Fashion Week already. Like most work days, I sit with Twitter permanently open. It’s a non-stop scroll-a-thon today as I get a blow by blow account of London Fashion Week shows. “IamMademoiselle” tweets about how she’s possibly going to miss the Peter Pilotto [...]

It’s that time of year again when we look out for the new ‘it’ look, ‘it’ bag, ‘it’ celeb, ‘it’ accessory, ‘it’ sock, ‘it’ shopping bag, or any other ‘it’ that can be made bigger, better and more shinier than anything else. And it looks like for SS11 we’ll be heading back into a shoesies [...]

I bang on a fair bit about Isabel Marant. But christ on a bike through charity work, the woman just can’t stop churning out completely amazeball collections. Being French and all, she’s obviously mastered the too-chic-it-hurts look. That absolutley comes through in her design. But also, she produces fabulous clothes that are so beautifully wearable [...]

Well this years Golden Globes was a bit of a fail in my book.  Nothing really stood out…except for all the wrong reasons.

Hello! Is that you? (I’ve been waiting for…) Some snappery whizzery at the Dublin Festival of Fashion including some right stylish people and some of the shenanigans taking place over the weekend. Diggin’ that lace on the face – will it catch on? Also much love for the colour-pop trainers, the two-tone tights, the Moschino [...]

Here’s a few snaps from the launch of the Dublin Festival of Fashion. Just a few, mind. We papped tonnes of fabilis fellas and fillies. More are on the way plus a some lovely catwalk pics for your trying-to-avoid-work enjoyment.

When your budget only stretches to the high street, sometimes you can be conned into believing fashion begins and ends on the high street. It’s only when confronted by a show like the one held in the Powerscourt for the launch of the Dublin Festival of Fashion last night, that the true potential of fashion [...]

I’m not long in the door but wanted to share with you peeps a few pictures taken tonight at the Dublin Festival of Fashion. It was held in the Powerscourt Centre on South William Street. Three McGinns, myself and our intrepid fancy camera man, Rory Nugent, set about nabbing and chatting to as many people [...]