what will i wear today?

The SS12 trends are starting to arrive in high street stores everywhere. One trend that I have fallen in love with is the Prairie Trend. The Trend is very boho and indie mixed with clean-cut blazers which has created a cool vibe for SS12. Prairie is full of fringing and cool printed tees but denim [...]

Welcome to the first in our new series of Guest Posts. We were on the hunt for a new breed of biting, incisive fashion analysts – an army of fashion savvy writers who can pick apart the sublime from the silly, the hysterical from the real and get to the beating heart of important fashion [...]

Ah the sexy, elongated flick of black eyeliner. Come hither, it says, let me welcome you into my world of mystery and excitement. That teasing, seductive lick of black paint above the lash line has been reducing men to quivering wrecks for aeons now. It transforms the eye into something exotic, something powerful, something entrancing. [...]

Have you given in to an Advent Calender? Will you dress in red with subtle shades of green for the whole month? Will you tinsify your jumpers? Speak only in Christmas Carols until December 25th? Cycle in on your reindeer to work? Or perhaps you might sport a pair of these; the most unforgivably ugly [...]

Diet Coke Light asked myself, Angela Scanlon, Suzanne Jackson and Liz Greehy to write about Irish style over the Winter and this is the second of my posts (the first you can catch here). Ah, the jumper. Me ‘aul mucker. Similar to a cup of tea, in terms of it’s warm embrace, reliability and timelessness, [...]

A dashing suit has been knocking around the annals of fashion since Marlene Dietrich and the YSL blazer ‘n slacks combo. Power dressing was big and brash in the 80’s; shoulder pads and hairspray were key. Balmain reinstated the iconic shoulder, albeit softer, and Commes des Garcons made their imprint on the fashion world by [...]

Here’s a wee preview of what will be hitting the rails in A-Wear this month. As we all know by now, the 70s looks is big this season. I’m not sure if I can go back to flares, myself now. But there are ways to dip your toe in the trend by just wearing cute [...]

Where do you sit on the nude leggings spectrum? VPL showcased them Pre-fall 2011 and then I spied some by organic label Free People and edgy label Two Weeks on Need Supply Co. I then spotted a pair of beige lace Day Birger et Mikkelsen leggings on Zalando and I thought: two is a coincidence, [...]

Animal prints are a trump fashion card as they add a bit of fruity to an otherwise staid outfit. However, this season, the animal kingdom has been completely re-ordered. Dalmation is in. Python is in. Leopard is out. Calfskin is teetering. Zebra is workable. And what about the actual animal print itself? Wolves are out. [...]

Ok so the weather in Ireland this year has been shocking, so what better way to blow the dust off the summer wardrobe than a wedding in the idyllic surroundings of the south of France! When dressing for this type of occasion, it is important to remember that the weather is really hot but the [...]

People go mad for photos of celebrities and their kids, don’t they? They’re EVERYWHERE. For the life of me I can’t remember what magazine I saw it in, but recently I came across fashion editorial where the models all posed with toddlers. Now that Beyonce is preggers, it’s official peeps. Forget your It-bag, it’s all [...]

Ah, Irish models. Irish models and boobies. Irish models and boobies and Brendan Courtney. Could life get any better? And sure you may as well throw some bum into the mix. A denim-clad bum. That’s what it’s really all about. Denim Warfare. Are you sick of muffin tops and builders cracks and camel toes? When [...]

Holy snakeprint Batman, we’ve been shortlisted in the final 20 for the Look Show AW11 Blogging Competition. Chuffed don’t even come into it. Bamboozled, and overawed more like. Our submission was a little irreverent, a little quirky, a little cheeky…similar to ourselves really. But don’t be fooled by the rocks that we got. We’re mad [...]

Why just shake it up a bit of course! These new shots/clips/videos (insert new-age appropriate word for this sort of thing) by Opening Ceremony, I believe, may just be…THE NEXT BIG THING (and cap locks is definitely appropriate here). What could be better than seeing how your clothes work and move on a real life [...]

  After a belter of a Spring/ Summer season, which had studded hotpants, feather head-dresses and tie-dye maxi’s match-fit, WWIWT look forward to the Autumn/ Winter racing-season. On the inside track we have a revival of 80′s power dressing, followed closely by a new wave of androgny. Breaking through are Doc Martens, made fashionable by [...]

The Anti-Modelling Guide to Modelling; There is a new wave of modelling out there. Neither Tyra nor Elle would ever condone this behaviour on their indistinguishable hunt to find “Insert Country” Next Top Model. It’s the Anti-Model way to model. Like the uproar and anarchy of decades past, there is a new era of fashion [...]

A few months ago I posted some images from the Guardian magazine of the Gentlemen of the Bacongo. A selection of some very dapper looking men from the Congo, complete with spectacles, canes, bowler hats, and two-tone brogues in tow. The stunning, colour-rich photos, as it turned out, were by a Spanish photographer, Hector Mediavilla. The [...]

Is anybody else COMPLETELY and UTTERLY terrified of white clothes? Like sweaty palms, heart palpitations, blurred vision, night terrors? Most people see white as crisp, virginal, cool and timeless. I see red wine, bike oil, tea drips, smudged nail varnish. I see grey, I see cream, I see off-white. I see one-wear only. I do [...]

So I guess some people may have cottoned on to the fact that I’m a little bit scruffy around the edges. Don’t get me wrong – I polish up good sometimes, (when the occassion arises), but generally – being constrained by a bike and having a healthy appreciation for tracksuits and hoodies (c’maaaan, I like [...]

Grrr. Arrgh. Grraarrggghhh. Not only do I not have some lovely, fabulous and glamourous sandals for my upcoming trip to France, but I now have to start focusing on footwear for A/W (why do we actually bother trying to differentiate between the seasons in Ireland? Always nonplussed on that one). And what a boot conundrum [...]